Friday, 24 July 2009

Amsterdam International Fashion Week

The Amsterdam International Fashion Week Spring Summer 2010 has just started. From the 22nd to the 26th of July, Amsterdam is covered in fashion!!! Exactly the way we love it.

Besides the fashion shows of the upcoming designers, there's the exceptional downtown programme. This programme is designed for the public, meaning that everyone is allowed to join in on the AIFW. I think this programma is amazing, especially for us fashionistas dying to be part of fashion weeks in general. Amsterdam is until now, the only city that has such a programme and others can learn from the upcoming fashiontown of the cheese peeps. Living in Milan I have praid the gods many times for them to initiate with such a programme.... Maybe it's time for me to take forces into own hands and start such a programme abroad. But HOW??!!! :)

Anyways, I have been following the fashion week day by day... and in stead of the usual big names which tend to rule the fashion scene, the upcoming designers get a chance to shine during the AIFW. This is another lovely aspect about this unusual fashion week compared to the big ones.

Picture will come soon, as they're not yet available to the public and can't seem to get them from the official site. But if you're so curious and can't wait another day, check out and join me in following the official Amsterdam International Fashion Week. It's worth it, trust me!

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